You wouldn’t know it, but Spain also has important elections this year–in fact, the real thing (no such thing as primaries here) takes place in only three weeks. In the past weeks, Madrid’s streets have filled with the faces of the right- and left-wing candidates for prime minister (Rajoy and Zapatero, respectively) on light-post banners, on phone booths (see picture), in the metro, on the highway… As for the advertising I’ve seen, the left-wing PSOE has been doing much better than the right PP, mostly because PSOE ads are EVERYWHERE.
Yesterday, a huge vinyl ad appeared on the entire façade of a building on Gran Vía. It features photographs of the top three ministers of each party sitting in a congressional session. The top row is the PSOE, smiling and animated, and below them are the three representatives of the PP, frowning and lost in thought. And in between the two rows of photos the slogan: No es lo mismo (It’s not the same). I think it’s marvelously clever, personally. Or maybe I’m just on an advertising kick because I now teach a class at an advertising agency?
It’s a little less exciting than what’s going on at home (most of my students seem to agree with that statement), but it’s still got entertainment value.